I’m a geek, and I really enjoy April Fools Day every year for geeky pranks on the Internet. Nobody does it better than the fabulous website Think Geek. One of my favorite 2011 pranks was the “De-3D Cinema Glasses“—the copy says, “You’ve been there before, a movie is playing in both 2D and 3D, all your friends want to see the 3D version… so what can you do? Finally, ThinkGeek has the solution to deliver old skool 2D images to your tired eyes with the De-3D Cinema Glasses.”
Futuristic 3D Movies… Make Us Sick
Converts standard 3D movies in to relaxing 2D
Eliminates headaches and nausea associated with 3D movies
Works with current 3D movies in theaters using RealD 3D technology”
Very cute, right? When you click to “order” it tells you “GOTCHA”. But now when you click there is a red banner saying “OMG it’s real!” It turns out this is now a product.
One of the biggest uphill climbs in 3D is the lack (quality and quantity) of content. YouTube took big steps this week to address that by releasing a new tool that will in their words “convert 2D videos into 3D with a single click”. The announcement cheerfully adds “(beta!)”
YouTube has been supporting a variety of 3D formats quietly since 2009 and 3D cameras are just starting to gain some momentum in the consumer market. With this step YouTube fast forwards past the need to have special camera or third party conversion software. It will be interesting to see what creative application the new tool can have.
On the down side, this has the potential of reinforcing negative impressions of 3D based on inferior conversions. Even though bad wedding videos don’t keep people from watching television, Clash of the Titans is held up as an example of why 3D will “never” work.
Other updates YouTube announced at the same time—the ability for accounts in good standing to upload long form content and the availability of two new online video editing tools—mean that more and better tools will be available to produce (we all hope) more and better content. That’s good news.
Yep. Box office record-breaking Titanic is back for more. This time in 3D. Painstakingly converted (I heard James Cameron say it cost $18 million to do) it will be released in April 2012, timed to coincide with the 100th anniversary of the sailing of the doomed ocean liner.