Own your own 3D Glasses

3D glasses are starting to pop up in retail venues.  Here are Oakley 3D glasses for sale at Chicago airport.  I chatted with the sales clerk and he told me they are selling pretty well.  The pair on the right are “Transformers” special edition.

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CONVERSION: 3D to 2D glasses from Think Geek

I’m a geek, and I really enjoy April Fools Day every year for geeky pranks on the Internet. Nobody does it better than the fabulous website Think Geek. One of my favorite 2011 pranks was the “De-3D Cinema Glasses“—the copy says, “You’ve been there before, a movie is playing in both 2D and 3D, all your friends want to see the 3D version… so what can you do? Finally, ThinkGeek has the solution to deliver old skool 2D images to your tired eyes with the De-3D Cinema Glasses.”

Futuristic 3D Movies… Make Us Sick

  • Converts standard 3D movies in to relaxing 2D
  • Eliminates headaches and nausea associated with 3D movies
  • Works with current 3D movies in theaters using RealD 3D technology”
Very cute, right?  When you click to “order” it tells you “GOTCHA”. But now when you click there is a red banner saying “OMG it’s real!”  It turns out this is now a product.
Again, the copy says:

10 New Rules for Saving 3D film

“Enough with the gimmickry, price gouging and 2D conversions” Fantastic piece from MacLeans.ca by Brian D. Johnson June 30, 2011.  Some highlights:

Abolish 3D ‘conversion.’ […] Movies shown in 3D should be designed and shot in 3D.”

Unless you’re shooting a porn movie, stop pimping out 3D as a special effect. Enough with the poking, jabbing and zooming. Look, we walk around in 3D all day long without noticing. Breaking the fourth wall with a gun or a spear takes us out of the movie.”

Cut the tempo of fast-action scenes in half. That third plane of motion complicates everything; it makes our eyes work harder, and more independently. Give them a break.”

Take a cue from Werner Herzog and make 3D a tool for documentary revelation.”

Make movies in 3D, not for 3D.”

“Get creative. 3D was miscast as a marketing gimmick wedded to the action blockbuster. Why not use it to open up the art house? […] There’s no telling where that third dimension might lead if it were married to emotional depth.”