IBC 2011 conference and trade show, Amsterdam: James Cameron and Vincent Pace are working the show: evangelizing about 3D, previewing a new Cirque du Soleil 3D film, and calling themselves “myth-busters” on the technical, aesthetic, and business aspects of the industry.  Here’s a video of them  talking about next gen 3D technology, 3D in broadcast, and indulging in some forecasting (glasses-free 3D in three to five years!)

It’s a press conference followed by a brief interview.  Cameron makes the important point:

3D isn’t going to save a bad movie, it’s still going to be storytelling…3D is not a guarantee that you are going to have a great time. You might be watching a very high quality version of a very poor film.

We feel that it’s incumbent on us as 3D practitioners to maintain the highest possible standard. We don’t want the 3D to be the thing that was wrong with the movie. Let the movie be a dog but don’t let the 3D be the reason you didn’t like it.